Fill the gap in your marketing needs with expertise. 

It depends on what you need most right now. If you want clarity on what’s working and what to fix first, start with a Marketing Audit. If you have internal execution and want expert guidance, Monthly Advising or Marketing Upskilling may be a better fit. If you need strategy and execution owned, look at Product-Market Fit Sprints, Go-To-Market Strategy & Execution, or Fractional CMO support.

Product-Market Fit Sprints focus on validating demand and identifying what works before scaling.
Go-To-Market Strategy & Execution is for startups that have tested demand but need a repeatable path to consistently acquire customers beyond founder-led sales.

Strategy & Advising is designed for teams with internal marketing execution that need senior guidance, prioritization, and validation.
Strategy & Execution includes hands-on execution, weekly testing, and analysis to validate or reject product-market fit hypotheses.

Each week, one core assumption about your product, customer, messaging, pricing, or acquisition channel is clearly defined and tested through real-world experiments such as content, outbound outreach, ads, or funnel changes. These tests are designed to generate observable signals. For example, a startup might test the hypothesis: “Operations managers at mid-sized construction companies will book a demo when messaging focuses on reducing administrative time rather than cost savings.”

Results are reviewed weekly to determine whether the hypothesis is validated, rejected, or needs refinement, and insights are documented in a rolling product-market fit roadmap so decisions are grounded in evidence.

The purpose of weekly PMF testing is to move systematically closer to product-market fit in a way that is measurable, repeatable, and easy to communicate to founders, investors, and other stakeholders.

Monthly Advising provides ongoing expert oversight, prioritization, and course correction for founders or teams already executing marketing. It does not include execution ownership, but supports better decision-making and focus.

Kasm's Marketing Upskilling is custom training designed to strengthen your internal team’s execution skills in the areas most critical to your startup’s stage, goals, and growth priorities. It focuses on building the startup's internal capability for sustained growth.

No.  Engagement length depends on your needs and growth stage.

Fractional CMO support is designed for Seed-stage startups that have strong product-market fit signals, and now need experienced marketing leadership to scale. This includes owning marketing strategy and execution, sharpening positioning for growth and fundraising, aligning channels to revenue goals, and leading internal teams or external partners with clear priorities and accountability, while ensuring marketing efforts are tied to business goals rather than isolated tactics.

Typical outcomes include a more scalable and repeatable marketing engine, stronger pipeline quality, clearer metrics and reporting for investors, and reduced founder involvement in day-to-day marketing decisions. For startups preparing for a Series A raise, or just closed their Series A, Fractional CMO support helps ensure marketing is credible, consistent, and operating at the level investors expect.

Yes. Many founders use non-dilutive funding, grants, or partner programs to help offset the cost of Kasm’s services.

Kasm maintains a dedicated funding resource that outlines relevant federal, provincial, and ecosystem programs that may apply to marketing, go-to-market, and growth work. While eligibility depends on your stage, location, and business model, these programs can significantly reduce out-of-pocket costs.

You can explore funding options on Kasm’s Funding page to see what may be available for your startup.