Scaling a startup is hard, but
your marketing doesn't have to be.
Building a startup requires the right team. 🤝
Kasm Consulting is a Canada-only startup marketing partner helping Pre-seed to Series A startups and founders build go-to-market strategy, validate product-market fit, and scale with fractional CMO leadership.
The structural problems with startup marketing
Internal hiring is guesswork
Courses take too much time
Agencies sell generic packages
Experts are too expensive
NOT TRUE!
We're trusted by incubators and accelerators across Canada.
Trusted as an expert, advisor, or partner within Canada’s startup ecosystem, including incubators, accelerators, and innovation networks across the country.
Our process is designed so you will always know the next right step
Step 1
Get market clarity
Ideal customer profile + positioning clarity + priority channel plan
Step 2
Test and validate signals
Find key signals + validate signals + winning messages + channel proof
Step 3
Systemize and optimize what works for scale
repeatable pipeline system + AI + automations + reporting cadence
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Growth is signals, not tactics.
Close the gap between "best guess" and results.
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Who your real ideal customer is
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What actually converts
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What to stop doing
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What should scale
FAQs
What does a startup marketing consultant do, and how is that different from a traditional agency?
A startup marketing consultant helps founders define their go-to-market strategy, identify ideal customers, test and validate growth channels, and build marketing systems that support real business outcomes. The focus is on clarity, prioritization, and measurable traction, not just strategy or executing tactics.
Unlike a traditional marketing agency that delivers predefined services or campaigns, a fractional marketing partner embeds into your business, owns outcomes, and adapts strategy and execution as your startup evolves. The goal is to build a scalable marketing function that grows with the company and stands up to investor scrutiny.
Do you work with Canadian startups only?
Yes. Kasm Consulting works exclusively with Canadian startups across cities including Toronto, Vancouver, Calgary, Edmonton, Montreal, Ottawa, Waterloo, Hamilton, Winnipeg, Saskatoon, Halifax and more.
This focus allows us to deeply understand the Canadian startup ecosystem, funding landscape, incubators, accelerators, and the realities founders face at each stage from pre-seed to Series A.
How is Kasm Consulting different from hiring an in-house marketer?
Hiring an in-house marketer often requires time, onboarding, and experimentation. Kasm Consulting provides immediate access to senior startup marketing expertise, proven frameworks, and execution leadership without the cost or risk of a full-time hire.
What stages of startups do you typically work with?
Kasm Consulting primarily supports pre-seed to Series A startups.
Engagements range from go-to-market strategy, early product-market fit validation and through to fractional CMO leadership for startups preparing to scale.