Do Google Ads help startups?
Google Ads can be an effective tool for startups to leverage because it allows you to target your ads to a specific audience. Choosing high-intent keywords (with affordable Cost Per Actions (CPAs)) that are relevant to your offerings and your target customer is key.
Google Ads also allows you to set a budget for your advertising, so you can control your costs, and easily determine if it is worth the expenditure by calculating your Return On Investment (ROI).
Google Ads can also fortify your SEO rankings.
What is the purpose of Google Ads?
Google Ads is one of the best tools for lead generation. If campaigns are set up properly, they have the potential to send extremely targeted leads to your website, opt-in forms or other online property.
Google Ads is an effective way to drive qualified traffic, or good-fit customers to your business.
With Google Ads you can raise awareness, boost your website traffic, collect key demographic information, receive more phone calls (leads) and increase in-store visits (if applicable).
Did you really get that ROI with Google Ads?
Yes! As demonstrated in the attached screenshots below of the email correspondence with the client. The business details and offerings were removed to maintain client confidentiality.
As you can see, you don't need to have a high budget to achieve amazing results online.