How does Organic Reach on social media help startups?
On social media, Organic Reach is the number of people who have seen your content through unpaid distribution, i.e. without you putting a budget towards reaching a specific audience.
In short, more reach will lead to more engagement. More engagement prompts social media platform algorithms to show more of your content, more frequently.
What is the purpose of Organic Reach on social media?
Organic Reach is a metric used in social media marketing that shows the number of unique accounts that have seen a post or piece of content on a social media platform. In other words, the number of eyes that have seen the post without the business paying for that view.
Did you really increase Organic Reach on social media by 220%?
Yes! As demonstrated in the example below of the Trends Highlight in one of our client's Meta Business Suite Accounts.
Below is an example from the google search "What is the average organic reach on social media?" from one of the top social media management platforms, Hootsuite.
As you can see, you don't need to have a high budget, or any budget at all, to achieve amazing results online.