Fill the gap in your marketing needs with expertise. 

Here are your alternatives:

• Courses – They demand time you don’t have and leave you overwhelmed, confused, and without actionable next steps.

• Playbooks – There is no universal playbook for startups because growth is rarely linear. Market shifts, customer feedback, and product pivots can change priorities overnight, so success depends on strategy that adapts as quickly as you do.

• Agencies – Often overpriced, slow to deliver, and difficult to communicate with. Most sell cookie-cutter packages built for big brands, not the fast-moving reality of early-stage startups. That mismatch costs you time and momentum. Kasm is built for founders who need traction now: fast, flexible, and focused on results that actually drive growth.

• In-house hire - You’re betting on finding a unicorn: someone with experience and modest salary expectations. But you only discover whether they can deliver once they’re on the payroll, and a bad fit drains time, money, and energy you cannot afford to lose.

Kasm fills the gap in your marketing needs. We give you measurable steps and the follow-through to make sure every action drives results for your startup. As an Expert in Residence in over 30 incubators and accelerators across Canada, we’ve guided countless founders through the same marketing challenges you face. Our approach is built on transparency, critical thinking, and strategies that deliver real, measurable growth. Skip the risk and work with Kasm.

Here’s the truth:​

• University hires – Typically, juniors just starting out in their careers. While they may bring enthusiasm, they often need significant guidance and time to learn, which can slow down progress when speed and traction matter most.

• Marketing managers – You’re hoping to find a unicorn: someone with broad experience and modest salary expectations. But you won’t know if they can deliver until after you’ve hired them.

• CMOs – Senior CMOs often charge $15K–$25K per month. Many haven’t worked hands-on with tools in years, which leads to strategy that’s out of step with real startup execution. They also tend to lack a deep understanding of implementing AI, which is now critical for lean scaling.
  

Skip the risk, use Kasm. You get startup-tested strategy, hands-on execution, and AI-driven marketing expertise at a fraction of the cost and without the uncertainty of building an internal team.

Here’s what you can expect depending on your tier:

• Do It Yourself – Follow a structured, step-by-step roadmap to build your marketing foundation, implement key tactics, and optimize for growth. Each stage includes tailored AI prompts that guide you through every task, so you can confidently complete the work and move your startup forward without guesswork.

• Advising – Everything in the DIY roadmap plus my hands-on guidance to keep you accountable. Each call gives you sharper decisions, pressure-tested ideas, and clear actionable next steps.

• Done With You – We work alongside you to tackle key marketing priorities, validate solutions, and handle critical implementation. Once each milestone is reached, we leave you with repeatable marketing systems and the confidence to keep momentum going.

• Done For You – Your full service growth partner, giving you the marketing firepower of an in-house team without the overhead. We take care of everything from strategy to execution so you can scale without lifting a finger.
  

Kasm has supported +100 startups across Canada and is trusted as an Expert in Residence in +30 incubators and accelerators, so the results you’ll see are based on tested systems, not theory.